Monday, 10 February 2020
Time For An Update??
Our apologies for not keeping things up to date, but we have been travelling ourselves a good deal over the last few years, and doing a bit of blogging on other subjects at the same time!
We are pleased to say that Crete, Greece, has been getting its fair share of gay tourism over the last few years, indeed perhaps more than our fair share!
So first let's start with the gay bar side of things..... Roze Maandag in Port Hersonissos has changed ownership and its name and is still a popular place for visitors and residents alike. The new name is Y.O.L.O (as in You Only Live Once), and they have a little web site here.... https://yolo-bar.business.site/
In Heraklion La Brasserie still caters for the LGBT population for those staying in the city, unless you really want to do some driving late at night, or take a taxi back in the early hours. Saturday is ''Rainbow Party Night'' starting at 10pm, with a variety of entertainments as published on their Facebook Page here https://www.facebook.com/labrasserie/, or you can visit their web site here https://labrasserie.gr/
If you are at the western end of Crete, then check out Ababa Bar in Xania, they have a Facebook Page here https://www.facebook.com/ababa.bar/.
The beaches noted in an earlier blog still remain as popular as ever....
And finally hotels.... There is no dedicated LGBT accommodation on the island but many places are gay friendly.... To be honest nobody is really interested in what you do in the bedroom and many LGBTQ visitors stay in the smaller family run apartment blocks which abound on the island, and these are still some of the best places to stay. Of course you can stay in the huge ''5 *'' all inclusive resort and spa hotels with six pools, 3 saunas, 8 restaurants, (probably only one of which serves Greek food), and has hundreds of other guests, but they do tend to be a bit impersonal, so you will be more anonymous than anything else. But after travelling around in the last few years we still prefer the smaller places to stay, but then we do nearly all of our travelling as independent travelers!
But we can make a couple of recommendations...... Near Hersonissos, at Anisarras, there is Home Hotel owned and run by two British gay guys where you are sure to be welcome, you can find the web site at http://www.home-hotel.gr/, and if you are heading to the western end of Crete, Greece there is the Mythologia Hotel at Georgioupoulis, they have a Faceboook Page at https://www.facebook.com/mythologia.hotell
This post will probably have another update within the next few weeks as the hotels start to re-open for the summer season!
Friday, 27 December 2013
The Gay Crete Blog Takes A Look At......2013 A Retrospective Look At LGBT Tourism on Crete, Greece
It seems throughout the world that economic uncertainty has to some extent affected tourism, and indeed in Greece, which is a favourite tourist destination, reporting, and mis-reporting, of the 'economic crisis' has perhaps given prospective visitors the wrong impression to such an extent that many believe that Greece is 'shut'!
Here we take at look at what has been an excellent year for gay travellers to Crete with many more LGBT visitors discovering that Crete has much to offer.
Crete has long been a destination for LGBT travellers even though it often overshadowed by the (nearly) neighbouring island of Mykonos. Independent and package tour gay travellers visit Crete for the opportunities it offers not just for some excellent beaches, but sightseeing, archaeology, and other activities not available on a small island like Mykonos.
It is always difficult to quantify LGBT tourism because as we all know we don't walk around with labels on our foreheads, and at the Gay Crete Blog we have always assumed the normal 6% (or 10% if you prefer) of the LGBT population visit Crete. This of course, gives easily twice the amount of LGBT tourists as the 'gay' island of Mykonos.
Naturally with an island the size of Crete (about the same size as the state of Delaware), our gay and lesbian travelers are very spread out. This year however, we have been out and about visiting beaches and various other attractions and are pleased to say that we have met even more LGBT visitors than we expected.
The north coast of Crete is one of the busiest and most cosmopolitan areas of Crete, which doesn't suit those in search of a quiet holiday, but has given us a good guide to the number of LGBT visitors this year, and also this area has the greatest number of facilities for gay tourism which probably explains the attraction for them.
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| Roze Maandag Hersonissos |
Sadly Eros Bar in Malia was not open this year as they had problems with the building. One might be forgiven for thinking this is why Roze Maandag has been so busy but as not all visitors were prepared to make the quite short journey to Malia for a night out it probably has nothing to do with Roze Maandag being busier, more to do with the higher numbers of gay visitors to Crete!
In addition, there have been several independent LGBT travelers staying in the capital of the island, Heraklion, and here too is a new development as La Brasserie has finally come out as a gay bar!
This year has been a good year for visitors from Australia and New Zealand, and on more than one occasion Villa Ralfa, the gay b and b near Anisarras, has been full of visitors from Down Under.
As an indication of how popular Crete actually is, a gay couple from New Zealand who came to Crete to visit the War Cemetery at Souda, and then travel northwards through the Aegean, visiting Mykonos on the way, cancelled the rest of their island hopping and spent their entire 25 day holiday on Crete.
We also had more LGBT visitors from the UK (one of our traditional markets), than previous years especially during early and late season, some of these booked 'packages' and were staying in AI hotels in Port Hersonisso, which shows a slight lack of imagination as guests in these are hotels are rather tied as to their movements and get to see less of the island than independent travelers.
Italians were also back in force this year after a dip in their numbers last year, 2012, and conspicuous by their absence were visitors from the US. The number of gay visitors from France also seemed to be fewer than previous years. Germany and Holland gave a good showing though, particularly in the 'independent traveller' group.
Home Hotel, which last year was based in Port Hersonissos, but this year moved to Anisarras, also proved popular with many visitors, and although it is mixed clientele did have a strong gay following and held a couple of party nights including a karaoke night where the DJ managed to get a completely wrong version of 'Spanish Eyes'! Either way Home Hotel is popular with the local gay community.
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| Onr of the double rooms at Home Hotel |
Talking about beaches, both Kommos on the south of the island, and Sarandari were both very busy. Sarandari is only a small beach and got quite crowded at times but it is a friendly beach because of its size and is a good place to get to chat to other visitors. Kommos is larger and more spread out but even so there was quite a crowd there particularly after about 2pm.
Around Crete there is a wide choice of accommodation at varying prices and there is really no need to pay a fortune for comfortable accommodation in the smaller hotels and apartment blocks and much of it is gay friendly because they are used to people of the same sex sharing accommodation. Historically the package tour industry has to cope with groups and couples of the same sex.
One thing that many visitors comment on is how affordable Crete (and Greece) actually is. With accommodation starting from about €25 per night in smaller Greek run establishment ranging up to several hundred euros a night for a 5* resort style hotel there is something to suit most pockets.
And a good night out can be had for a lot less than many countries in northern Europe, Australasia, or the US, and let's face it we, the LGBT community, are fond of a good night out! Food is relatively cheap and of high quality mainly using fresh local produce, and prices for a beer start at around €2.50!
Looking to the future we have been told that Eros Bar in Malia will indeed be open again next year, and locally there are rumours that there will be a new bar, gay owned and run, opening early in 2014, giving the GLBT visitor even more choice.
And after all that is said, it just remains for us to wish everybody a wonderful festive season and a Happy New Year for 2014 and we look forward to seeing you on Crete next year!
Monday, 6 February 2012
The Gay Baby Boomers – Are We The Forgotten Generation?
I should point out at this stage that I am actually a bit too young to be a ‘baby boomer’, well almost anyway.
Now this could just be me of course, but although us older lot still like to go out and have a good time, do we, when we are on holiday, want to spend our nights clubbing and our days sitting on the beach or by a pool with a hangover, getting fried to a crisp, and then repeating the whole process over again the next night?
Yes, we do like the occasional visit to a nightclub to watch the crass, callow eye candy dance the night away aided by two bottles of beer and a pocketful of illegal substances, but in spite of what they think, we are not dead from neck up, or from the waist down, (as more than one young gentleman discovered when I was visiting Peru and Chile last month).
And while they drink their two beers, us mature ones sit there and consume an entire bottle of gin with not too much tonic as we don’t have malaria as the barman seems to think.
OK, we are on holiday so we can sleep the following day but for most of us sleeping in the sun for hours on end is out of the question. We are more likely to want to spend the day submerged in a tank of moisturiser to try and reverse the ravages that time, (and too much alcohol), has wrought upon us.
And yet many gay ‘destinations’ offer little else to do.
Let’s take the Greek island of Mykonos, probably one of the most famous gay destinations in the world. And don’t get me wrong here, Mykonos is a pretty island, but it is not the almost exclusively gay Greek island that it was back in the 1970’s when I first went there. There is gay nightlife and some gay beaches, and in August it is inundated with Greeks and Italians of both sexes out for a good time. But the admirable burghers of Mykonos, and indeed the businesses themselves, more than certainly discovered that you cannot run an entire Greek island just on gay clientele.
So what do you do on an island the size of Mykonos, once you have visited the museums, a couple of churches, and been to the island of Delos?
Apart from spending evenings drinking, and days sunbathing, the answer is not a lot, and for many of us older gay men this is sometimes not quite enough. We are not so far past it that we just want to sit about and play bingo. We still want to go and see things.
New things.
Different things.
So what do we do?
We invent our own destination. A new destination more suited to our needs. And some of us have already done this in a small way. And because we are not dead from the neck up many of us know how to use the internet so we can travel independently not just follow the crowd and go where a travel agent sends us on a package tour.
The Greek island of Crete, for instance, welcomes many gay visitors each year, although we do not shout about it too much because that is the Cretan (or Greek), way. But for the older gay man, and woman, Crete offers much more than just beaches and clubs.
For a start Crete is a large island with some spectacular mountain scenery dotted with small hill villages just asking to be explored, and although I don’t suggest you take up mountain climbing, there is some great walking, (mainly downhill), that can be done such as the Samaria Gorge, the longest in Europe (yes, Crete is part of Europe), and a wealth of historical sites such as Knossos.
And if it is mythology you are after than what better than Psychro’s Cave where Zeus was born, (and no, I never met him personally, although on a bad day you can be forgiven for asking), followed by a drive around the Lassithi Plateau with chance to see the lammergeyer s that live there (and they are not so difficult to find as some people make out!), so there is something for the keen birder to look out for as well! Around the Plateau are a number of small villages and a couple of larger towns including Tzermiado, where, according to visitors from France, ‘you can get the best goat in Europe’.
Sadly most of the windmills that you see in photographs of Lassithi, are now gone, the water being pumped by electricity generated by wind turbines (!), but around the island you can see the remains of the many stone built windmills from a bygone age, along with some fine examples of Byzantine and Venetian architecture.
But after all this history and physical activity, you need to relax sometimes and Crete has a wide range of beaches including nudist beaches.
And bars.
In fact Crete has two ‘dedicated’ gay bars, Eros Bar in Malia, which has been running for some years, and the newer Roze Maandag (Pink Monday) Bar in Port Hersonissos which opened in summer 2011.
Different in style, they both play similar music but at different volumes! Eros is more of a night/dance club often frequented by Greeks and tends to start late and finish very early the following day so be prepared for a long night out. Roze Maandag bills itself as European, and has a much ‘loungier’ feel to it. You are likely to hear the same ‘gay anthems’ from the same ‘gay icons’ in both bars, but in Roze Maandag you can hear yourself think.
And for a place to stay (and here comes a bit of absolutely shameless self-promotion), there is Villa Ralfa, conveniently located just outside Port Hersonissos, and thirty minutes walk from the village of Pano Hersonissos. Villa Ralfa was Crete’s first LGBT guesthouse and gay homestay, which opened in 200,4 and since then has welcomed independent LGBT travellers from around the world. Of course you may find other hotels on Crete listed as being ‘gay friendly’ but in general these are large ‘all inclusive resorts’ which are really just ‘gay anonymous’ as you are just one or two guests in amongst several hundred. These sort of hotels are naturally the ones favoured by the so called gay travel agencies who really are not interested in true gay owned and run hotels for the simple reason that they cannot make any money by sending you to these, instead they seem to think that everyone will be happy to pay several hundred euros a night for a room without breakfast just because they have booked through a ‘gay travel agency’.
Which lead us on to a final point. The price.
Looking again at various articles it seems that some of the ageing LGBT population are having problems with ‘affordable housing’. Which seems to blow the argument that gay and lesbian people have more money, right out of the water. Sure we may own our own homes but we have been working for 35 years to pay for them. And as we grow older our incomes become fixed either because we are on a pension, or the companies we used to work for have ‘disposed’ of us, or as naturally happens our opportunities for advancement and salary rises no longer exist.
So what is the cost of a holiday on Crete?
The answer is surprisingly little.
Crete (and indeed Greece), has some of the cheapest accommodation in the world and you can get very good accommodation in a family run apartment block from as little as 20 euros per night even in high season. But bear in mind you will often have to book direct with the apartments as the travel agents will mark that up to 40 or so euros per night. Villa Ralfa charges a little more but you do get the pleasure of knowing that almost certainly your fellow guests will be LGBT, (you don’t get money back if they aren’t because they are probably friends of mine and I have them well trained), and we do look after you well, and we know our way around the gay scene, and which are the best places to go for that essential mojito before dinner.
And for food and drink, pricewise probably the best comparison that there is, is South America. A good main course and a glass of wine or bottle of beer will cost you about the same as in Lima or Cusco, or indeed in Santiago de Chile. If you want to ‘splurge’ then there are expensive places, the same as there are everywhere.
So if thinking about a Mediterranean holiday and travelling independently, and want a place to go where there are things to do then Crete, Greece is a very good option for the mature LGBT traveller.
Saturday, 5 November 2011
The Gay Crete Blog Visits.....New Zealand!

The last part of this series looks at LGBT accommodations in New Zealand with my experiences during my holidays last November/December 2010, just in time for your holidays this year!!

The accommodation at Ngatahi is mainly a 'motel style' block, but what is inside is anything but motel style. About the first thing that hits you in the eye, in the Queen room, is the bed, we have all seen metal framed beds, but never like this!

Not only is the bed impressive it's comfortable too and there are other nice touches in the room, like a good, solid, old fashioned chest of drawers, and the shower cubicle in the bathroom is plenty big enough for two (!), and I just love the tap on the washbasin.....



Friday, 9 September 2011
Greece Bias Against Gays-Lesbians Compounds Debt Crisis as Tourism Suffers - Now Read On
OutNow consulting are a company specialising in LGBT marketing, i.e. they tell companies and governments what they should do and how they should behave towards LGBT people which I personally find insulting as it suggests that I am a person with 'special needs'! So I had a look at their web site to see if I could see this survey, nowhere could I find a survey that said 'Are you avoiding Greece because they do not allow civil partnerships'? I did find last year's Global survey, and the ongoing 2020 survey, but neither of them has a question along the lines of 'Would you avoid a country that does not have same-sex partnerships'?
Thomson last year started marketing vacations for gay and lesbian travelers, including wedding packages to the Spanish island of Ibiza. The company uses the GayComfort Certified accreditation system, developed by OutNow and endorsed by the International Gay and Lesbian Travel Association."
Well yes, but then again possibly no......While I do, to a certain amount, applaud the efforts of Thomson, a brief look at their LGBT brochure reveals that only one of their hotels is actually specifically LGBT and that is on Mykonos and a quick look at the most recent TripAdvisor reports reveals that they all say the same thing, which is that particular hotel is expensive....And this is another feature which has been reported about Mykonos over the last couple of years, it is an expensive island. In fact looking at Thomson's hotel details they have a very negative statement about the hotels 'being open to anyone over the age of 16 but be aware that gay people might be staying there'.....Well that applies to any hotel in the world, and is an open invitation for homophobic people to book into the same hotel and jeer at the gay people or even worse physically attack them. It is also guaranteed to put off straight people with children!
The only real involvement as far as TUI is concerned is putting bums on (uncomfortable) aircraft seats and putting bodies in beds and if you believe they are in business to make anything but a profit then you are sorely mistaken.
The point that is most often missed about tourism is, that it is going to take place irrespective of gay marriage or civil rights. In the case of Greece of course we have several thousand years of history and civilisation and it is rather a case of, 'if you want to see the Pyramids you have to go to Egypt' so if you want to see the Acropolis you have to go to Greece, and if you want to see Angkor Wat.....Tuesday, 26 July 2011
The Gay Crete Blog Visits......Singapore!
Tuesday, 26 October 2010
Villa Ralfa Goes ‘On Tour’ Down Under - Part One.....Bookings Flights and The Pitfalls of Using a Credit Card.
Booking your holidays as an independent gay or lesbian traveller has never been easier and here are some of my experiences and do’s and dont’s, when booking your tickets and accommodation.
Yes, even humble gay hotel owners from Crete, Greece sooner or later need a break from home and as avid followers who hang on my every word, (you do, don’t you?), you will know that I am a great exponent of booking holidays independently, eschewing the conventional travel agents and travel web sites but you do need to a bit of planning, especially if you have a lot of stopovers and side trips to make!
I don’t say that it would have been impossible to book this through an agency, but I think even the most patient of travel agents would have been tearing their hair out after this one.
First off, plan your holiday.
I know this sounds silly, after all you are supposed to be taking it easy, but you cannot start to book anything unless you know where you are going and why! If you just want sun, sea, sand, and maybe a bit of sex thrown in then anywhere where you are going to find these, will do, well almost....Forward planning is essential (as is booking flights well in advance to make sure you get a seat and more often the best prices, and if you work in an organisation, that you will be able to take the time off when you want it).
In my case and this holiday, I wanted to go and see friends and relatives in Australia and New Zealand, catch up with my partner’s two boys and their children, and also visit some places like Alice Springs and Ayers Rock, that I never got to see when I lived in Perth, WA. And also make at least part of the journey across Australia by rail, something I wanted to do even before Michael Palin did it!
But I wanted to do it in a relaxing way with not too much flying and not too many airports.....I am going on holiday after all! And I have a month to do it.
Second, what you will need.
A credit card (or debit card, although some airlines will not take these), with plenty of credit on it, and an expiry date beyond your date of return. I say this because some airlines will not accept a card which expires before your return journey. Or that expires before you leave come to that.
Thirdly, check whether you need a visa to visit your chosen destination.
There are still many countries that require you to have a visa. In this case I am travelling to Australia which certainly does. Fortunately you no longer have to visit an Australian High Commission or Embassy to get this, and you do not need to go through a visa ‘agency’ either, as you can do it on line. (Some more advice on using the Australian on line visa application follows later).
Always apply for visas before you do anything else, they are usually valid for a year, and sometimes they do get refused, so if you have already paid for your airfare you are not going to get it back.
With the benefit of hindsight I will say, ‘Do not even look at flights until you have got the visa’.
So off we go.....
From my point of view it is easier for me to fly from Athens and like most International airport’s the AIA web site lists the airlines and destinations serviced, OK, I have flown Singapore Airlines before, and guess what? They do a flight on exactly the day I want it, giving me time to do a stopover in Singapore to recover from the time difference before I hit Perth. Even better the Singapore web site gives you the chance to book multiple ‘legs’ too, useful, if like me, you want to travel overland, but pick up a return flight from Auckland NZ.
First mistake is actually to go through the process to find out how much it costs....And I haven’t got a visa yet....And the price I get back is superb to say the least.
Putting in the on line application for an Australian visa is not easy. There are pages and pages of it, and lots of boxes to fill in. Make sure you save each page as you complete it and or course, make a note of the reference number!!!! You will need it to recall and complete the application if anything goes wrong, and on the day I did it there was nothing but problems with my Internet connection. At the end of the process there was no acknowledgment screen as I expected. So has it been sent or not? Three days later I am still not sure and trying to navigate through the web site to see the status of the application is well nigh impossible! Finally I enlisted the help of a friend in Perth who called the visa office, (in Tasmania, I believe), who confirmed that they had got it and were processing it manually because something had gone wrong. (Tell me about it!)
By this stage I am worrying about whether my nice cheap convenient flight would still be available! Checking the Singapore web site still shows it.....On day 4 my application for the Australian visa appears on their system, and three days after that I get the visa itself. Fast work there boys!
Too late, the flight I wanted is now full, and, all of a sudden, the flight from Auckland back to Singapore has trebled in price....Disappointment could have set in at this point, but hey, I allowed for a bit of flexibility didn’t I?
Well, actually, no I didn’t. A further check on flights doesn’t really help because returning later puts me too close to Christmas, and leaving earlier is too soon because I have arranged the house and dog-sitter already....And in the meantime I have been checking out my rail journeys in Australia and the Indian Pacific only travels on two days a week, and as I have decided to take The Ghan from Adelaide to Alice, then that trip is also pretty well fixed too.
Always have a Plan B, or C, or D, or Z even.
In this case, depart from a different airport. A quick check shows that Singapore Air, (and other airlines) have more frequent departures from London Heathrow, and although I was trying to avoid the extra flights, it was always in the back of my mind. Being idle doesn’t always pay off!
As we have visas in place and have organised some extra credit on my card, it makes sense to book the flight straight away, working out how to get from Crete to London Heathrow can wait! Available flights are leaving when I want, and strangely the Auckland NZ to Singapore leg that was so expensive before has now gone down!
I work my way through the booking process, making sure that I am not trying to depart from somewhere that I haven’t got to yet, and we arrive at the final screen ready to press the button that says ‘BUY’, except nothing happens.....Go back, click ‘Refresh’, re-send the data, try again....Just a message clearly placed there by my card provider. Close browser, clear data, try again, going all the way through the whole process again...Still no joy. (In the meantime I am also getting a warning message from Singapore Air that my credit card expires before I am travelling and that I will need to take my card to their nearest office to get is validated!)
Now incensed, I call my card provider in the UK (from Greece at peak time!), thinking that they have mucked up the increased credit limit, ‘Not so,’ says the young gentleman I speak to. I read the message out loud to him, ‘Ahh,’ he says, ‘I will put you through to ‘Clicksafe’, and finally get a nice Irish lady, and after explaining things to her she tells me that they are actually a separate company acting as sub-contractors to my card provider. After taking me through security, (one day they will ask something else other than my DOB and if there are any other card holders), she asks me what I am trying to do, I tell her and she says ‘That is what I can see here too’. Sometimes these people are so helpful.
‘You can’t do that with that card,’ she says, ‘Your credit limit isn’t high enough.’
I explain that the credit limit has been increased by the card provider.
‘Ah yes,’ she says, ‘But that is nothing to do with our credit limit. You can only use it up to £50.’
I don’t know whether they have ‘Clicksafe’ in other countries, I sincerely hope not, and if you can avoid signing up with it if you are in the UK, then do so.....
By now I am getting really pee’d off, and have done several ‘Back’ clicks on the Singapore Air web site trying, successfully, to retain the flight and price.
She takes me through a further set of security questions, omitting to ask me my inside leg measurement and the results of any recent sperm count. And finally tells me to try again.
Having not refreshed the screen often enough, the Singapore web site has now timed out due to inactivity! Fortunately for the world at large, starting all over again I finally get to book the flight.
Now you might think this is the end of this story, but of course, this is me we are talking about.
With plentiful flights from Crete to Athens, and Athens to London, during the winter months there is no rush to get on with the connecting flights, but train journeys within Australia, and now that I have had time to look more closely, New Zealand as well, are now priority jobs if I am to avoid flying again for a while after I get to Perth.
Buying through an Australian web site is something of an experience, for a start they don’t ask for the CCV number on the back, and they don’t worry about expiry dates on cards either, even though I am travelling after the expiry date. Even better the Great Southern Railway allows you to book and only pay a deposit, a great help of your credit is limited. And to be honest the whole booking is experience seems more relaxing and laid back, than, say Singapore Airlines, or even Easyjet!
I try to book the Indian Pacific from Perth to Adelaide. Without much information and no informative error messages it just tells me that they cannot complete the transaction and try again later. I try again later, but this time booking The Ghan from Adelaide to Alice. Success, all goes well and I even get the email confirmation for instructions on paying the balance.
I try the Indian Pacific again, still no joy.
I try to book my Easyjet flights to and from Athens to London, that will not work either, but then I manage to book those with a debit card which expires in two days time. Don’t you just love Easyjet?
I try to book flights with Aegean for the Crete/Athens leg with my credit card, no it definitely does not want to work.
I try to book the Indian Pacific again, still no joy. In desperation because it is important, I use my Greek credit card, hey presto, it works. So what is wrong with my English credit card?
The following morning I am emailed a copy of a letter from the security department of my card provider in the UK. They have tried to phone me, they say, which is a lie, because the only number they have is a UK mobile and that has not rung in weeks. In the meantime they have blocked my card for suspicious activity and could I please call them.
To bloody right I can call them, in peak time again too because they only work 9 to 5. I am not sure what happens if you want to report a stolen card outside those times.
Finally after more security questions during which I asked, in a voice heavy with sarcasm, if they would like my vaccination certificates too, and explaining why I am trying to use my card outside the UK, I get the block lifted. Is this something to do with the financial crisis in the UK I wonder?
And with my heart aflutter and a song on my lips, I manage to book the Indian Pacific, and the Transcenic rail journey from Auckland to Wellington.
This is more than enough for one blog, so I will leave you with the pleasant thought that I still have to book some internal flights in Oz and NZ. And I haven’t even started on accommodation yet!
Part Two will deal with the impossibility of finding true LGBT hotels and accommodation around the world, and booking a flight with the Australian version of Ryanair!
Sunday, 6 June 2010
Take The Gay and Lesbian Community Survey 2010
'There are lies, damn lies, and statistics' was once quoted by Mark Twain, originally attributed to Disraeli, but appearing nowhere in any of his writings, the phrase is nonetheless, still true today.
The Gay and Lesbian Community Survey is, of course, a worthy cause in itself, but it will only mean anything if enough LGBT people complete it.
Even then the only accurate piece of information that you can glean from it is how many people actually took the survey!
So why should I be asking you to do it? Mainly because it has now gone international and with the help of the GLBT community in countries other than America we can set some of the statistics right!
From here on, are my personal opinions based on my personal experience over 40 years of being part of the LGBT community, living on two continents and travelling in many countries and meeting hundreds and very possibly thousands of LGBT people. I have also been involved in four businesses owned and run by LGBT people.
Of course you can comment as you wish, but make the comments constructive please.
So let's look at the purpose of the survey first.
The survey results will almost certainly be used to sell things to the LGBT market, some marketeers will use to their own advantage by saying to companies 'You have no LGBT marketing strategy, you are missing out on a lot of money. For the measly sum of several thousand dollars we will advise you on how you can sell to the LGBT community, and train your staff to deal with LGBT clients.' (Makes me feel like I am a person with 'special needs')
Of course we are looking at the value of the 'Pink Pound' or Dollar or whatever here, and bearing in mind that the survey was designed for the US, the bottom income bracket is far too high for many other countries, including Greece, where I live. Immediately then us in Greece will be discounted for the results as not worth marketing to as we don't have any money.
Hardly fair is it?
A good income in Greece is around US$15,000 pa, with many earning much less, especially those in the tourist industry who work for only six months of the year! But does this make us poverty stricken? Well no it doesn't. But what it does do is put into question this whole thing about the value of the 'Pink Economy'.
In my experience, gathered over 40 years, LGBT people are no more likely to be wealthier or poorer than straight people, particularly, as by choice, many GLBT people are likely to be in lower paid work such as social services (which we are extremely good at, I might add).
Taking another example from the survey, 'How much bottled/mineral water do you drink a week?' This is obviously aimed at the countires where drinking bottled water is a status symbol. In my answers it wouldn't let me put in the actual amount as the maximum is 36, and for many people in Greece this answer would be similar. Now before anyone gets their cheque book out to pay for a multi-million euro advertising campaign in Greece selling expensive designer bottled water, let me point out that in general we don't drink the tap water in Greece, and those five 'waters' that I drank outside my home were taken with the five coffees I had outside my home each week, and I didn't pay for them either because in Greece the water comes with the coffee automaitically! (Damn, perhaps I shouldn't have said that...I always like it when companies make disastrous marketing errors. Who remembers that slogan 'You're never alone with a Strand'?).
Another one from the survey. The section about your feelings towards companies and their 'outreach' to the GLBT community. How about a box to tick which says 'It makes no difference'?
And let's face it, if you have, say, an airline with nice flight times, good service, and an excellent safety record, but no 'outreach', and another with crappy planes, bad flight times, and a bad safety record, but excellent 'outreach', which one are you really going to choose?
As a bit of brand loyalty here, if I am flying internally in Greece, I go with Aegean because they have these really nice moist pecan nut cookies, the coffee they give you to go with them is dire, but the cookies are NICE.
I mentioned previously that I had been involved with gay owned and run businesses in the past, from my experience in those businesses, being LGBT owned/friendly/run does not necessarily mean you will attract LGBT clients! Clients go where they want to go and about the only place where it makes a distinct difference is with bars and clubs. You will see around the Internet, (you do use the Internet don't you? A lot of LGBT people do not, which makes an Internet based survey open to doubt), stories of companies seeing huge increases in business after LGBT marketing campaigns, these should be taken with a pinch of salt, after all how can they tell if you are LGBT or not? Is it tatooed on your head? Is there a tick box on the online booking form on the web site? It is more likely that the advertising campaign as a whole led to increased sales irresepective of the target group.
I think personally that they should ask us more about travel and holidays too.
Having said all this, DO take the survey, DO answer the questions honestly, and DO remember to put in the right country. A sudden upsurge in answers outside of the norms that the marketeers are expecting will make then think again about their approach.
DO also complete the last page with the extra questions and DO sign up for the possibility of being in working groups. I was fortunate enough to be involved in one of these last year, employed by an electronic manufacturer who was suffering a severe fall in sales, when he finally got the results he thanked us all by email and said 'I do not know how we got it so wrong'.
You can find a link to the survey through my web site at http://www.villaralfa.com, and you will find Community Marketing Inc here



